British soul and pop band Simply Red are heading to the Yorkshire seaside town of Scarborough.

Thirty years after introducing a generation to the joys of soul music through their irrepressible, irresistible rendition of the Valentine Brothers’ recession-themed classic Money’s Too Tight To Mention, Simply Red are back with a World Tour and a brand new album ‘Big Love.’

And next summer they will be playing at Scarborough Open Air Theatre on Wednesday August 10.

This will be the first time Simply Red have played at the venue and with less than 6,000 seats available at the outdoor event tickets are expected to be hugely popular when they go on sale at 9am on Friday October 23.

The band, acclaimed worldwide for hits including For Your Babies, Stars, If You Don’t Know Me By NowandFairground are also no strangers to the Yorkshire coast after filming the video for their smash hit Holding Back the Years in nearby Whitby in 1985.

Cllr Andrew Backhouse, representing Scarborough Open Air Theatre, said: “We are delighted to be working with renowned promoters Cuffe and Taylor to bring Simply Red to the Open Air Theatre next summer.

“It’s a huge result for us and comes on the back of working with the same promoters for the Sir Tom Jones concert this year.

“Life-long fans of Simply Red will remember that the video for one of their biggest ever hits, Holding Back The Years, was actually filmed just up the road in Whitby, so to know they’ll be returning to the Yorkshire coast after all these years to perform live is absolutely fantastic news.”

Scarborough Open Air Theatre is the largest open air theatre in Europe and event promoters Cuffe and Taylor are delighted to be bringing Simply Red to the unique arena. Cuffe and Taylor were responsible for the sell-out Tom Jones concert at the venue last summer.

Director Peter Taylor said: “I am thrilled we are being given the opportunity to work with Scarborough OAT again. This is a fantastic venue in a beautiful seaside town and I have no doubt the news that Simply Red will be there next summer will be greeted with a fantastic response.

“This is the first time we have worked with Simply Red so to be able to introduce them to such a unique venue and welcoming town is great.

“It is always a treat for music fans to be able to see a world-class star in an intimate setting and the people of Scarborough and beyond will get to experience an unforgettable evening of live music.”

The Scarborough concert is the first UK gig announced for Simply Red in 2016.

Tickets for the fully seated concert are priced from £37.50 and are available from Ticketmaster.co.uk on 0844 844 0444 or in person at Scarborough Open Air Theatre Box Office from 9am Friday October 23.

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