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York Festival organisers have today launched an Ambassador Scheme which allows music fans to earn free tickets and exclusive money-can’t buy gig experiences.

Global icon Lionel Richie, pop superstars Westlife and British music legends Madness will headline next summer’s brand-new live music festival staged at York Sports Club between Friday June 19th and Sunday June 21st.

And York Festival organisers – concert promoters Cuffe and Taylor – have today unveiled a dedicated Festival Ambassador Programme.

By becoming a York Festival Ambassador you will be able to earn:

  • Free tickets
  • A backstage tour for you and two friends
  • Side of stage access for an act for you and a friend
  • Drink tokens
  • The chance to win a ‘Top Seller Prize’ of four x VIP tickets and drinks for your group

The Programme works on a points-based system whereby the more festival tickets an Ambassador sells the more points they earn. These points can then be redeemed for free tickets and rewards.

Cuffe and Taylor director Peter Taylor said: “We run successful ambassador schemes at many of our events and festivals across the UK.

“They are a great way for people to get involved with the Festival, to not only secure free tickets but also exclusive access such as watching a set from the side of stage. These really are things that money cannot buy.

“We are really excited about York Festival. It’s going to be three amazing days of live music in this historic city – headlined by a host of global stars. We would love local people to get involved and become an Ambassador.”

For more information about the York Festival Ambassador Scheme go to

York Festival has a stellar line-up in its debut year.

Opening night headliners Madness, who have chalked up no fewer than 15 UK Top 10 singles and seven Top 10 albums, will be joined by indie chart-toppers Lightning Seeds, Craig Charles with his famous Funk and Soul Club DJ set together with Leeds indie rockers Apollo Junction and York’s very own Violet Contours.

Westlife headline on the Saturday night as part of their UK-wide Stadiums in the Summer Tour. The UK’s top selling album group of the 21st century will perform classic hits such as Swear It Again, Flying Without Wings and You Raise Me Up together with new songs from their forthcoming album Spectrum.

Joining Westlife on the night will be superstar pop group All Saints, Brit singer-songwriter Sophie Ellis Bextor, indie rock band Scouting for Girls and Take That’s Howard Donald, who will be spinning the discs for a very special DJ set.

Sunday night headliner is none other than international superstar Lionel Richie. The four-time Grammy Award-winner will perform a hit-packed concert that covers his extensive and much-loved repertoire.

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