Live Nation and Raycom-Legacy Content Company is partnering with Hot Wheels® to launch HOT WHEELS™ MONSTER TRUCKS LIVE, a new European tour that will create an immersive experience for Monster Truck fans.
This new live entertainment tour will visit European arenas beginning on Friday, January 3 in Manchester at the Manchester Arena and will run through to Saturday, February 8 in Glasgow at The SSE Hydro.
Tickets go on sale Friday, 5 July from www.HotWheelsMonsterTrucksLive.com
Hot Wheels Monster Trucks Live will bring everyone’s favourite Hot Wheels Monster Trucks to life, combining Hot Wheels’ iconic jumps and stunts with epic crashing and smashing to deliver an exhilarating family entertainment experience for kids of all ages. In addition to the Trucks, each show will feature specialty acts like the superstars of freestyle motocross, world record attempts, and Megasaurus – the massive, car-eating, fire-breathing prehistoric robot who loves chomping on anything with four wheels.
Offering unrivaled entertainment value for Monster Truck fans, each event will feature affordable ticket prices, the Crash Zone Pre-Show Party with Monster Truck photo opportunities, driver meet-and-greets, VIP autograph sessions, and other special prizes and promotions.
The first stop of the tour will be January 3rd – 5th in Manchester at the Manchester Arena, UK and the tour will travel to four cities across Europe. Scheduled stops include Manchester, Lodz, Birmingham and Glasgow with early show options available on select dates.
Conceived in 1968 by an innovator, a rocket scientist and a car designer, Hot Wheels 1:64 scale die-cast cars were designed to look awesome and perform. Five decades later, Hot Wheels is the number one selling toy in the world* with more than 16.5 cars sold every second. The brand has evolved from a simple, yet beloved, toy car with orange track system into a global franchise powerhouse that offers fans of all ages multi-channel play experiences. “Mattel is always exploring new and innovative ways for fans of all ages to play and engage with our portfolio of iconic brands,” said Julie Freeland, Senior Director of Mattel Global Live Events & Attractions.
“We are delighted to tour the Hot Wheels Monster Trucks Live experience in Europe and to bring our fans into the real-life action in an arena.”
Raycom-Legacy Content Company is a world-class event operation, promotion, television production, licensing, media and public relations firm. The company is a partnership between Raycom Sports – a leader in sports marketing, event management and production – and Legacy Motorsports Events – led by executives with unrivaled experience operating large-scale entertainment tours.
“We’ve experienced unprecedented success in our first year delivering Hot Wheel Monster Trucks Live to fans in North America and we’re excited to expand to Europe under this new partnership with Live Nation,” said Ken Hudgens, President & CEO of Raycom-Legacy Content Company.
“We look forward to immersing a new group of international fans in our authentic Hot Wheels experience and providing them unmatched entertainment.”
Senior Vice President Touring, International Music, Live Nation, Tim McWilliams added: “As the world’s largest live-entertainment company, we’ve been part of many incredible shows, but we are especially thrilled to be working on Hot Wheels Monster Trucks Live, which combines a thrilling family orientated spectacle with the iconic Hot Wheels brand.”