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The hope families will soon be reunited and able to make new memories through live music has inspired a heart-warming new advertising campaign for Lytham Festival.

In celebration of Diana Ross and Lionel Richie both headlining the five-night festival – and the return of live events next summer – the Motown legends’ classic 1981 hit Endless Love provides the perfect soundtrack for the all-new ad filmed on Lancashire’s Fylde coast.

Titled Music Makes Memories, the story begins in the present day as couple Jane and Tom prepare for the run up to Christmas without their family. As Tom flicks through old records he and Jane are thrown back to their 1980s wedding. We then travel through their life as we see them become parents and enjoy life with their daughter Katie, before the arrival of grand-children and busy family Christmases.


Christmas 2020 is not so busy with Katie and her family only joining the festivities via video call. A sad Jane and Tom go for a walk and Tom surprises his wife with tickets to Lytham Festival 2021 so they can see the artists who inspired their first wedding dance all those years ago.

To see the advert click HERE

Lytham Festival director Peter Taylor said: “This year, more than ever, we are all reminiscing about the past, about a time when we could celebrate freely and enjoy live music together.

“We can all pinpoint how a particular song evokes certain memories and for our characters Jane and Tom that song is the fabulous Endless Love.

“As both Diana Ross and Lionel Richie are headlining individual nights at Lytham Festival 2021 we wanted to create an advert that celebrated their wonderful music while also emphasising how important music is in the lives of us all.

“The message that Music Makes Memories has never been truer and we are looking forward to bringing our Lytham Festival family back together in 2021 so we can make more memories.”

Diana Ross headlines the first night of Lytham Festival on Wednesday June 30, while Lionel Richie headlines on Saturday July 3. They will also be joined by Lewis Capaldi (Thursday July 1), Snow Patrol (Friday July 2) and Duran Duran (Sunday July 4).

Endless Love was shot on location in Lytham with the town’s iconic windmill featuring as well as Clifton Square, St Cuthbert’s Church Hall and private homes.

The track was performed and arranged by AJ Brown.

Peter added: “We are delighted with the musical arrangement and visuals for the ad. We feel so passionately about returning to live music next summer and given the calibre of artists in our line-up we decided to create an advert that we believe envelopes that passion.”

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